With The Linq, the High Roller, and property improvements at other nearby company-owned casinos (Flamingo, Harrah’s Las Vegas and The Cromwell), Caesars invested close to $1 billion to make the east side of the Strip “a social hub of Las Vegas.”Ĭaesars Entertainment Chief Commercial Officer Tariq Shaukat said the redesigned Linq was completed with millennials in mind.

The renovation ties the property physically and by name to Caesars’ Linq retail, dining and entertainment district that is anchored by the 550-foot High Roller observation wheel. The changes scrubbed away any remnants of the Strip resort’s life as the Imperial Palace and the Quad. That’s what a $223 million renovation will buy.Ī top to bottom remodeling of The Linq hotel-casino was completed this month by Caesars Entertainment Corp., through its Caesars Growth Partners subsidiary. This is the last name change for the former Imperial Palace and the short-lived Quad. The Linq hotel has been scrubbed clean of its former identities and renovated with millenial guests in mind.

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